Cape Town / V&A Waterfront

Trend was awarded the fit out of Seeland’s new concept store at the Dock Road Junction at the V&A Waterfront. Sealand is a lifestyle brand that focuses on responsibly made gear and apparel from waste or responsibly and ethically sourced materials.

This was Sealand’s first Experience Store, and Trend was responsible for the construction and project management of the project. Designed by Marco Simal, unique was the theme of the space.

There were elements incorporated such as a balustrade that represents the brand motif, as well as a ‘Sealand Select’ room which encourages people to make their own Toastie utility pouch by selecting pre-cut panels of waste material.


The space was intended to be dynamic with rotating displays and educational pieces. The design also included dedicated walls to their ambassadors to enable them to tell their incredible stories.