Rubicon Group

Cape Town

A Vision of Innovation: The Rubicon Group Overview

Rubicon Group, specialists in sustainable technology, lighting, and building automation, engaged Trend Group to create their new flagship office within a warehouse and showroom in Cape Town. The project involved designing an office for 120 employees, additional warehouse offices, workshop stations, and a state-of-the-art showroom focused on user experience.

 

Embracing Modern Aesthetics: Client Needs and Objectives

The design was inspired by Rubicon’s logo, characterised by its futuristic curves. Trend Group sought to integrate these elements into a bold and modern office space that reflects Rubicon’s commitment to innovation. Key themes such as strong curves, movement, technology, and connectivity were central to the project.

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Strategic Design Process: Function Meets Form

The elongated floor plan informed the office layout, placing productivity zones along the perimeter and collaboration spaces centrally to encourage interaction. A muted colour palette derived from Rubicon’s corporate identity featured bright accents to enhance specific design features, adding visual intrigue throughout the workspace.

 

Defining Spaces: Colour and Material Choices

Distinct office areas were defined through careful colour and material selection. Productivity zones utilised calming greys and timber finishes, while collaboration areas featured vibrant, blue-toned carpets. The Central Hub introduced playful bright accents and flexible spaces that promote creativity, all while incorporating sustainable technology and biophilic design elements.

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Showcasing Innovation: The Flagship Showroom

Trend Group designed a flagship showroom reflecting Rubicon’s logo and its diverse industry focus. The space illustrates Rubicon’s products across various environments, utilising archways and circular layouts for an interactive user experience. A modern information area showcased Rubicon’s IT systems on digital platforms, reinforcing their narrative of innovation.

 

Trend Group’s Commitment to Sustainability and Design Excellence

In summary, Trend Group’s project for Rubicon Group highlights our dedication to creating sustainable and innovative workspaces. This flagship office and showroom not only reflect Rubicon’s identity but also foster productivity and collaboration while promoting a sustainable future through advanced technology and thoughtful design.

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