Pepsico
A Cultural Fusion: The PepsiCo Vision
PepsiCo, the renowned American multinational food, snack, and beverage corporation, engaged Trend Group to refurbish their offices in Cape Town. The project aimed to create an office environment that infused local South African culture and elements into the design, celebrating the essence of the city while aligning with PepsiCo’s corporate identity.
Embracing Local Influence: Design Objectives
The design focus was on warm finishes with a neutral palette complemented by vivid colour accents. The intention was to maximise natural light and incorporate earthy tones, patterns, and textures throughout the space. By sourcing many design elements locally, the project embraced an authentic initiative to upcycle and reuse objects, contributing to the region’s personality and sustainability.
Innovative Floorplan: A Functional Layout
The office layout was thoughtfully subdivided into three main open-plan areas, each colour-blocked to associate meeting rooms, screens, and phone booths with specific colour themes. This effective design strategy not only streamlined navigation but enhanced aesthetic cohesion throughout the office.
Collaborative Hubs: Fostering Teamwork
At the heart of the floor plan were prominent collaboration areas designed as Collab Hubs. Featuring bold S-shaped booths with ropes that flowed into the ceiling, these spaces were characterised by vibrant colours inspired by PepsiCo’s main drink products. The booth backs showcased branding wallpaper, creating a dynamic ‘can’ effect and mimicking the flow of liquid to foster creativity and teamwork.
A Dynamic Canteen: Where Function Meets Style
The canteen was a standout feature of the refurbishment, integrating booths colour-blocked with PepsiCo’s corporate colours. Natural textures such as timber, leather, and concrete vinyl blended seamlessly with the bright accents encouraged throughout the space, creating an inviting area for employees to relax and connect.
Trend Group’s Commitment to Excellence
In summary, Trend Group’s refurbishment of PepsiCo’s Cape Town offices reflects our dedication to crafting vibrant, culturally infused workspaces. Collaborating closely with the client’s internal branding team, we incorporated large artworks into key areas, enhancing the overall design. This project showcases our expertise in creating functional, aesthetically pleasing environments that resonate with local culture and promote collaboration, positioning PepsiCo’s office as a true reflection of its brand and values.
