Letsema
A Concept Rooted in Collaboration
Trend Group was appointed to design and implement the office space for Letsema, a consulting and advisory firm located in Rosebank, Johannesburg. The name “letsema,” derived from a Sotho word, embodies the essence of people coming together for a common purpose. This philosophy of collective effort and the role of business as a catalyst for positive social change are integral to Letsema’s mission.
Maintaining a Cohesive Design Ethos
Having enjoyed their previous office design, created by Andrea Kleinloog from HK Studio, Letsema sought to retain the same design theme and elements in their new space. To achieve this vision, we collaborated closely with HK Studio throughout the design process, ensuring that the new office reflected the desired aesthetic while remaining within budget.




Thoughtful Layout and Colour Palette
The newly designed space includes a welcoming entrance area, meeting rooms, a collaboration space, an open-plan office, and several executive offices. The colour palette features calming neutrals, enhanced with rich timber and green accents. Carefully selected finishes, such as patterned vinyl tiles in the entrance, add warmth and visual interest, creating an inviting atmosphere for both staff and clients.
Innovative Wall Treatments
An innovative approach to wall treatments was employed, utilising textured plaster finishes that offer versatility in pattern creation and can be easily painted. This refined finish enhances the overall visual appeal, adding character and depth to the office environment.




Timeless Style Meets Functionality
By working closely alongside HK Studio, we successfully created a timeless and sophisticated space that promotes productivity and collaboration without compromising on style. The project was delivered on time and within budget, embodying our commitment to quality and client satisfaction.
Conclusion: A Space for Collective Effort
In conclusion, Trend Group’s design and implementation of Letsema’s office space reflect a deep understanding of the client’s values and philosophy. The result is a beautifully crafted environment that supports the firm’s mission of fostering collaboration and social impact, showcasing our capability to deliver elegant and functional workspaces that resonate with our client’s ethos.
