Cool Ideas
A Dynamic and Creative ISP HubJohannesburg
For leading Internet Service Provider (ISP) Cool Ideas, Trend Group designed a dynamic and creative office that captures their innovative and customer-focused spirit. The workspace is energetic and unconventional, with bold graphics, playful design elements, and a strong brand presence. The layout is open and collaborative, featuring a central social hub, gaming area, and a variety of flexible work zones that encourage teamwork and out-of-the-box thinking. This is a workspace that truly lives up to the “Cool Ideas” name.
A Vision for Connectivity
Cool Ideas, a premier internet service provider specialising in fibre-based broadband, enlisted Trend Group to design their new head office at 1 Sturdee in Rosebank. Aiming to reflect their commitment to connectivity and collaboration, the company required a workspace that embodied their brand identity.
Embracing an Industrial Aesthetic
The design features a striking industrial aesthetic, incorporating Cool Ideas’ corporate colours of blue and red throughout the space. The exposed ceilings and services, finished in these vibrant hues, create an atmosphere of openness and creativity, showcasing the brand’s modern approach to office environments.
Inspired by Connectivity
Central to the design is a focus on connectivity and communication, which are vital to Cool Ideas’ services. The layout promotes collaboration and engagement, while playful decorative elements serve as reminders of the company’s core values. The resulting workspace is eye-catching and motivating, encouraging employees to excel.
Delivering on Expectations
The project outcome surpassed the client’s expectations, resulting in an inspiring and functional office environment. Trend Group’s innovative solutions created a head office that embodies the dynamic spirit of Cool Ideas while facilitating productivity and collaboration.
