Coronation
A Fresh Start in Rosebank
As Coronation Fund made its move from Melrose to Rosebank, the company sought Trend Group’s expertise to bring its vision to life. Tasked with creating a functional workspace, Trend Group aimed to enhance the brand’s identity through innovative design, reflecting a modern, sophisticated aesthetic that aligns with Coronation Fund’s ethos.
Embracing Brand Identity
Trend Group began by analysing the Coronation Fund brand, focusing on infusing its identity into the workspace. The design featured tones of coronation blue, greys, and warm timbers, creating an inviting atmosphere that balances professionalism with creativity.
An Engaging Reception
The reception area showcases a striking feature wall crafted from white duco-sprayed timber in an elegant pattern. This not only serves as a visual focal point but also embodies the brand’s sophistication, making the space warm and welcoming.
Cohesive Design Elements
To ensure continuity, the timber pattern from the reception extends into the meeting rooms, where it is mirrored in the ceiling design. This thoughtful replication fosters a cohesive experience that reflects both creativity and professionalism.
