True North
A Visionary Collaboration: Introducing True North
True North, a dynamic software development company, partnered with Trend Group to design their new offices in Cape Town. The project aimed to create a unique workspace that embodies the brand’s ethos and showcases their commitment to creative, hand-crafted services.




A Blend of Styles: Design Intent
The design intent melded elements of steampunk with a raw industrial aesthetic, effectively conveying the individuality and creativity intrinsic to True North’s offerings. To achieve this vision, the project featured gritty finishes and an array of raw materials, including oxidized metals, piping, and diverse textures that contribute to an edgy, inspiring atmosphere.
Signature Features: Reception and Design Elements
A standout feature of the office is the reception area, showcasing True North’s logo laser cut into oxidized metal, immediately establishing a bold first impression. Additional design elements—such as faux plants, metal dividers, and timber wall cladding—further enhance the environment, creating a robust yet inviting space that encourages exploration and collaboration.




Creating the Right Atmosphere: Edgy Yet Welcoming
The thoughtful integration of materials and design elements results in a workspace that feels both industrial and creative. This aesthetic successfully captures True North’s mission to provide hand-crafted, individualized software solutions, ensuring that employees and visitors alike are welcomed into an exciting environment that stimulates innovation.
Trend Group’s Commitment to Creative Design
In conclusion, Trend Group’s design for True North highlights our ability to create unique workspaces that reflect the character of our clients. This project not only embodies True North’s brand identity through its edgy and robust design but also fosters a collaborative environment that inspires creativity and productivity in the workplace.
