Trend Group Cape Town
A Workplace to Feel at HomeCape Town
The new Trend Group Cape Town head office features a calm, contemporary aesthetic that blends function with comfort. Designed as a modern workspace and client-facing environment, it includes collaborative zones, informal meeting areas, and focused workspaces. Soft finishes, natural textures, and bespoke details showcase Trend Group’s design-and-build expertise, creating a welcoming environment that reflects thoughtful office design and supports wellbeing.
As part of the Cape Town office relocation, Trend Group reimagined its workspace and branding for a fresh look-and-feel that is more contemporary. The idea was to create a welcoming space that is calm and inviting for the staff and to facilitate a more engaging experience for visiting clients. This was achieved through soft finishes and informal meeting spaces.
Thoughtful Office Design
Offering different areas for varying workstyles or temperaments, this workspace balances function with carefully curated zones to highlight finishes, textures, and materials – showcasing Trend Group’s design-and-build expertise without feeling like a traditional showroom. The result is a welcoming, engaging environment that demonstrates Trend Group’s service offering, while supporting collaboration, well-being, and interaction throughout the office.
A Calm and Connected Environment
The office design follows a modernised Scandinavian aesthetic, with the reception now more in line with the Trend Group visual identity. Curated to foster calm and wellbeing, the modern workspace invites staff to spend more time in the office, even within a hybrid workstyle. This was achieved through combining soft, warm tones like off-whites, creams, and browns with natural wood finishes and soft edges to create a home-like atmosphere.
This flexible workspace offers collaborative zones and informal meeting areas for those who thrive on interaction, while a central canteen provides a space for team gatherings. For focused work or for those who prefer to work alone, the office includes adjustable desks, semi-private nooks, and call pods, creating a balanced environment that supports both collaboration and concentration.
An Engaging Client Journey
The new Trend Group office offers a distinct design experience for the client journey from start to finish, engaging the senses along the way. Carefully selected finishes and textures, along with the dedicated sample area, provide hands-on interactions that support the client journey from first pitch to final project sign-off. In addition to a formal boardroom, which is used for initial presentations, the office features informal meeting spaces and a bespoke sample island downstairs, to better support collaboration and ease of engagement.
Details That Make a Difference
Key bespoke features include the interactive sample island, custom lighting in reception and boardrooms, and carefully curated finishes and furniture. Previously heavy black and aluminium surfaces were repainted to create a softer, brighter aesthetic, while warmer, darker tones were retained in transition areas such as the kitchenette, featuring a tactile backsplash.
Materials and furniture add texture and variety, with multiple carpet types and wood finishes displayed in varied installation styles to subtly highlight Trend Group’s office fit-out capabilities. Innovative technology, including electrically operated blinds and iPad-enabled boardroom bookings, enhances functionality while underscoring a future-ready design approach.
Execution and Project Considerations
Delivered in a semi-live environment, this office fit-out project had a quick turnaround and was completed in phased stages, allowing staff to work remotely during key periods such as flooring installation. The office incorporates repurposed materials, indoor plants to improve air quality, and products sourced from local suppliers – approaches that also support the project’s long-term sustainability.
Corporate Office Showcase
The redesigned Cape Town modern office has received positive feedback from both staff and clients. Representing a fresh approach to corporate office design within the industry, the project showcases Trend Group’s capabilities, blending functional workspace with subtle showroom elements to create a welcoming and inspiring environment. The space is designed to feel warm and calming, offering a relaxed atmosphere where both staff and clients can feel at ease and build trust.
