Shield Chemicals
With a heritage dating back to 1964, Shield Chemicals has become one of South Africa’s most trusted names in car care, auto detailing, and automotive accessories. For their new Johannesburg office, Shield partnered with Trend Group to create a space that reflects their decades of expertise, commitment to quality, and passion for innovation, all within the challenging shell of an older building.
Breathing New Life into an Old Structure
The project began with a 950 sqm existing building – a tricky site due to its age and structural quirks. Through close collaboration with the on-site team, Trend Group transformed the space into a professional, high-performance environment that mirrors Shield’s mastery in preserving and enhancing materials.








Where Performance Meets Comfort
The design balances an industrial aesthetic with softer, human-focused details. Leather finishes subtly nod to the automotive world, while neutral tones provide a calm backdrop for flashes of Shield’s signature yellow. Durable finishes ensure the workspace can keep pace with the demands of on-site laboratories, while open, light-filled layouts foster focus and efficiency.




Spaces for Collaboration and Creativity
Breakout areas and meeting rooms were designed to feel like inviting living spaces, encouraging collaboration in a setting that is both relaxed and professional. Ergonomic furniture and carefully considered layouts put employee wellbeing front and centre. This is a reflection of Shield’s dedication to the people behind the products.

Details that Drive the Brand Forward
From subtle automotive-inspired accents to the seamless integration of lab spaces, every element of this project was designed with purpose. Locally made desking grounded the project in South African craftsmanship, while high-end ergonomic chairs were imported to meet the client’s exacting standards for comfort and quality.
The result is a workspace that not only honours Shield Chemicals’ legacy but also drives it forward. This is a space where innovation, performance, and people are in perfect balance



