Cape Town / Waterfront

Trend was awarded the project to successfully coordinate and implement the new showroom concept in Cape Town. Trend was to liaise closely with Porsche’s design team regarding technical resolution and design implementation.

The build of this new urban studio that is the first of its kind in the Southern Hemisphere, which is aimed at offering visitors an immersive experience and access to a range of Porsche services. The studio is purely a brand experience destination, and its purpose is to be a shopping destination

Features include a Carrera Café – which provides a meeting place for the Porsche community – while the Driver’s Selection area offers the latest merchandise for owners and enthusiasts. Dedicated areas providing insights and highlights from Porsche’s heritage as well as the future of E-Performance with the brand’s first hybrid sports car, the 918 Spyder.

The studio will feature an exhilarating digital and interactive brand experience. Very slick, modern and sophisticated, encompassing the brand and the car details that stand out to the consumer.