Campari
A Spirited and Sophisticated Brand ExperienceJohannesburg
For the iconic beverage company Campari, Trend Group designed a sophisticated and spirited office that doubles as a brand experience hub. The workspace features a stylish bar and entertainment area, perfect for hosting clients and events, seamlessly integrated with a modern and collaborative office environment. The design uses a rich color palette, premium finishes, and bespoke joinery to reflect the heritage and elegance of the Campari brand, creating a space that is both a functional office and a celebration of its world-renowned products.
A Creative Partnership with Campari
Trend Group has had the exciting opportunity to work on multiple fit-outs for the iconic alcohol brand, Campari. Partnering closely with their team, we aimed to capture the essence of their brand and create vibrant office spaces that truly reflect Campari’s unique image in South Africa. This collaboration has been a rewarding journey, allowing us to help shape their presence in the market.
Expanding Campari’s Reach Across South Africa
In addition to refreshing offices in Johannesburg and Durban, we ventured into designing the Bar Training Academy in Bryanston. This project was particularly special, as it provided a dedicated space for training while embodying the spirited nature of the Campari brand. Creating an engaging environment for learning and interaction made this project both challenging and fulfilling.
Celebrating the Campari Brand Through Design
Our design approach focused on aligning seamlessly with Campari’s brand identity, ensuring that the product itself took centre stage. We incorporated bright, lively colours throughout the spaces, making them inviting and energetic. This choice not only reflects the vibrant spirit of Campari but also creates a dynamic atmosphere where employees and clients alike can feel inspired and engaged.
