Afrisam

Johannesburg

A Bold New Direction: Introducing the Afrisam Project

Trend Group embarked on a transformative journey with Afrisam, a prominent cement manufacturer. The project involved a comprehensive redesign of over 2,800 sqm of office space, aimed at modernising the workspace to support flexible working practices.

 

Redefining Work Culture: Afrisam’s Needs and Goals

Afrisam sought a significant change in their office environment in response to the shifting landscape of post-pandemic work. Their objectives included downsizing their space by 50% and transitioning from traditional closed offices to a more agile, open-plan layout. The Afrisam office design had to foster collaboration while refreshing the office’s look and feel, making Trend Group the ideal partner for this ambitious endeavour.

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Design Evolution: From Concept to Reality

The journey began with a deep dive into Afrisam’s vision and existing workspace. Trend Group tackled the challenge of reconfiguring a large office space under tight deadlines while keeping the space operational. The design solution removed outdated cellular offices, introducing flexible workstations, focus rooms, and collaborative areas. The industrial-inspired aesthetic, featuring textured wallpapers, cement-inspired carpets, and steel accents, paid homage to Afrisam’s brand while enhancing functionality.

 

Creative Synergy: Collaboration and Refinement

The success of the project hinged on close collaboration between Trend Group and Afrisam. Through workshops and site visits, the design concept evolved to align with Afrisam’s needs perfectly. This iterative process allowed Trend Group to address design challenges and refine solutions in real-time, ensuring innovative and practical outcomes.

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Transformative Results: A Modern Workspace Reimagined

The project was completed on schedule, delivering a state-of-the-art office space that met Afrisam’s objectives. The new design promotes flexibility and collaboration, with multifunctional furniture and modern design elements enhancing functionality and aesthetics. Afrisam’s redesigned office now exemplifies how thoughtful design can elevate work culture and employee satisfaction.

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