design and build
When BSG, a dynamic technology company, embarked on a journey of growth and transformation, they turned to Trend for a remarkable interior design and office fit-out at their new Rosebank, Johannesburg. Their vision was two-fold: to accommodate their expanding business operations and to create an inspiring, engaging workplace that would attract their workforce back to the office.
This presented us with an exciting challenge. The mission was to craft an agile, versatile workspace that could seamlessly adapt to various activities. Our solution was to use adaptable spaces and versatile furniture that could be effortlessly reconfigured to cater to a range of tasks.
What made this project creatively interesting was the innovative approach adopted by the team. BSG’s work culture thrives on collaboration and iteration, making it essential for our office design to align with the client’s “build-measure-learn” philosophy. Rather than presenting a fixed design concept for approval, we embarked on an ongoing journey of co-creation. The design team and client worked closely to experiment, assess, and refine ideas continuously. Ergonomics and workflow have been perfected through feedback and constant improvement, with the goal of ensuring the ultimate user experience.
The office, nestled on the ground floor, offered an opportunity to blur the lines between indoor and outdoor spaces. This enabled the canteen and training areas to spill onto the exterior deck, enhancing the flow of space and overall ambience. We strategically grouped busier spaces on one side while keeping quieter zones on the other, optimising the workflow and harmony of the office.